Metaversus Strategy Station: How to quickly analyze the potential of a GameFi?

4 min readJun 15, 2022


In many cases, it’s not enough to assess a project’s potential just by looking at screenshots or walkthroughs, because the playability of a game is a subjective point.

Instead, investors and analysts should go beyond the surface and consider the data behind a game. Here are some key metrics to look at when evaluating the health and potential of a GameFi project.

1. UAW (Unique Active Wallets).

is a unique address that interacts with a given smart contract; therefore, UAWs do not translate into (daily) active users (DAUs). A person may use different wallets to interact with a single DApp.

2. DAUs

Regardless of the project, login activity is the most important data to focus on besides total agreement revenue. If there is a problem with the login curve, the game is definitely in an unhealthy state.

3、New users

The number of new users on a particular day is mainly due to marketing and reward activities. For example, the Town Star market operation activities thousands of dollars Rank contest every week, maintaining the new user data of game operation in the short and medium term.


Generally divided into active retention and novice retention, the retention rate is the core indicator to measure game products: next-day retention, seven-day retention, 14-day retention, 30-day retention, etc.

5、Average online time

Determined by the type of game! Simply put, you can’t use Angry Birds and World of Warcraft to compare online length, it’s meaningless! The main role is to evaluate: ① whether the game is healthy: for example, MMORPG online time is still less than 3000s, if there is no special gameplay, this game has basically declared a failure. ②Competing products competition.


The average number of players online at the same time. It can reflect the real health of the game more accurately than the number of logins (the number of logins may fluctuate due to the brush of small numbers, large additions, etc., while ACU avoids these problems, P2E projects and guild projects can ignore this indicator.

7) Cost of a single user in the game

According to the current price, estimation game cost is generally below 200–500U, the time cost of return cycle in 2–3 months best, very suitable for P2E project and gold guild cycle operation cost, the game cost is too high too low and return cycle is too long too short will affect the project development and guild and user’s favorite.

8) Paid NFT/prop floor price and transaction frequency

Paid props are the access threshold of users and one of the main sources of platform income, the price is too high will shield users from participating, too low will make the user payback cycle shorter, thus affecting the long-term retention rate of users and platform income. It also needs to match the fluidity of the in-game ecology and whether the transaction frequency is sufficient to support user buying and selling.

9) Total agreement revenue

Game projects are generally published, if it is L2 data need to be verified to be false, after all, do not go on the chain, the cost of brush data is very low.

Of course, different game types have different ways of game experience and operation, and the values of the above corresponding data indicators will relatively change, while the game types are also important indicators to measure the development and operation difficulty and user popularity of the project itself.

In addition, the number of people on the project’s social platforms wildly reflects the project’s hotness, such as Discord, Twitter, Telegram, YouTube and Facebook, etc. It is recommended that players do a good job of understanding and paying attention in the early stage.

As, One-stop Gamefi application platform, Metaversus also attaches great importance to data analysis in GameFi field, and will also launch gameFi data analysis section in the near future, which has already opened a round of testing phase.

We are also committed to diversified market cooperation, including studios and analysts, with the aim of integrating all kinds of game information, producing cheats, and providing project revenue reports and data analysis services to help every user’s participation, while hoping to drive better development of the industry and build a portal and opinion leader focusing on the GameFi industry.



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